How to make money with Pinterest: 3 Creative Ideas

How to make Money with Pinterest

Did you know that of all online social media, Pinterest is one of the most likely to earn extra money?

It turns out that unlike Facebook and Instagram, Pinterest not only connects you with other users but also gives you the possibility to share links to an external website with all the posts you make.

If you work with Instagram or Facebook, you will have noticed how difficult it is to take visitors to your website, because of course, the idea of these networks is that users spend time there and do not leave.

Whenever you try to take users to external sites, they will make it difficult for you.

Why do you think that Instagram only lets you put 1 link in your profile?

Beyond the tricks you use to put more links, the platform is making it clear that this is not the intention with which you should use it.

Pinterest, however, every time you upload a photo, you are asked to place a link. So if your profile uploads 100 images, instead of having only 1 link, you have 100.

Taking into account then, that you can use it to take traffic to the websites that you want, there are 3 very direct ways to make money with Pinterest. Update 2019: I add one more form at the end, that is, I present you with 4 ideas!


1. AFFILIATE MARKETING

Affiliate marketing is a branch of online marketing, much like advertising, where an "X" company pays a commission to "Y" users to promote their products and services.

These companies do not pay for promotion campaign but for results, which can be records, sales, clicks, etc.

When you register to an affiliate program, you receive a unique link, which when clicked by one of your referrals, receives an identification that tells the program that the person arrived at the website or made the purchase thanks to your recommendation.

If for example, you create a post where you recommend a service that you like a lot, and your readers hire that service through your link, you earn the commission corresponding to the affiliate program of which you are a part.

On Pinterest, this task is very simple to achieve, because you can create images that directly have that affiliate link.

Recently, this could not be done there because it was riddled with SPAM by affiliate links, but thanks to the evolution of its Smart Feed (algorithm), today it can be done, as long as you upload quality optimized images relevant to your account. .

In my particular case, for the moment I am focusing on working with the affiliate program of Creative Market uploading images and mockups to specific boards.

Affiliate programs are thousands, and it is up to you to choose the one that suits you best.

Creative Market, for example, pays you 10% of the referred sales for your account, for a period of one year.

That is to say that if a person registers and buys something there from your link, all the purchases made for that year will become sales referred to you.

Etsy and Amazon have similar programs, only the commissions and the referral period are different. On Etsy they pay you 5% and on Amazon the% would see according to each promotion.

In general, the best thing about joining affiliate programs is that you can make money without having to create the products or provide the services. Nor should you perform customer service. You only dedicate yourself to promoting them.

Regarding the ethical issue of promoting products from an affiliate program, it is always advisable to do so with products and services that you have tried and that you really like.

Now, returning to Pinterest, to earn money as an affiliate, what you do is simply create pins with the images of the products to promote and upload them to the related boards, using the unique affiliate link.

Before that, it is important that you have your profile optimized and that you have a publication system that attracts new views to those pins so that you can increase the possibilities of clicks and sales.

For example, here I show you a board on Branding, where sometimes I share pins with vectors for designers:

Keep in mind that the% conversion, ie the amount of sales you achieve per 100 visits, is very low.

Therefore, it is not only about uploading the images again and again, but it is also necessary to analyze the pins and products that have the greatest possibility of closing, and optimize your publication system every month.

To take this system further, you can create tutorials where you use affiliate products. In this way, in addition to having a super interesting post on your blog, you increase the chances of making money as an affiliate since you are being very clear when indicating which products should be used.

Kelly Mindel, creator of Studio DIY, rocks her blog creatively expounding on everything she finds. If you go to see their tutorials you will see that the products recommended are affiliate links to other online stores.

On the other hand, you can not only promote affiliate products but there are also many services that pay you commissions if you recommend them.

If you dedicate yourself to promoting these services, which are generally sold at a higher cost, such as hosting services and email marketing, you will see that it will not reach you with pinning the registration pages, because whoever enters Pinterest is not thinking of buying immediately.

You may buy a template or a design at a low value, such as something at $ 5, because the cost is minimal and you have nothing to lose, but if you submit a service that is worth $ 50, it is almost certain that you have it what to analyze much more.

In that case, you should work on a deeper content strategy, where, through your posts, you develop in more detail why you should invest in each service.

The tutorials are a good idea, but not only will you create one, but you will also use all the related articles to refer them. How great, is not it?


2. SALE OF PRODUCTS IN ONLINE STORE

This method is a bit more conventional and may even be obvious.

The surprise here is that you can use Pinterest to take many more visits to the pages of your products, and thus increase your chances of selling.

These products can be physical, totally digital, or a combination of both.

In this case, you are responsible for creating and selling your products through your online store, and you would use Pinterest as a complement to your Marketing strategy.

If you are already working in your online store, I recommend that you create quality images optimized for Pinterest and that you start uploading them with the links to the pages of each product.

If you have too many products, I only chose the first 10 that you sell the most and implement this strategy from now on for your next releases.

The best thing you can do is always to create a deeper content strategy, where you not only dedicate yourself to promoting those product pages, but you also want to create posts or articles where you show how to use them or where you collect series of products for X ends.

Suppose you sell stationery products or stationary, you can create a post called "How to assemble your first Bullet Journal kit" linking each of your products to buy them in your store.

Not only are you offering your products, but you are creating inspiration by showing your readers the elements that would be useful for them to start their own journals, since they probably have some.

In that case, you would not only upload the images of the post, but you will create one with the title of the post, in such a way that it looks like a magazine cover that calls for action.

If you want an example of digital products, the creator of Infinite Planner, an Etsy online store, has created a post where she tells how you can create your bullet journal in a personalized way, and in one of her paragraphs she invites you to her online store to download your trackers and templates ready to print.

Suppose you still do not sell products online, but you want to do it, I tell you that to create your own online store, you can use services like Store Cloud, Etsy or Shopify.

Each of these companies provide you with instructions so you can set up your own store and recommendations to sell more and better.


3. SALE OF OWN SERVICES AND DIGITAL PRODUCTS FROM YOUR BLOG

To begin, let's clarify that the famous info products are 100% digital products that are totally intangible. From ebooks and online courses, to mentoring and personalized services, you can use Pinterest to attract new visitors to your blog or the website where you promote them.

As the title says, in this case you would sell info product or own services, that is to say that you are in charge of creating them and promoting them 100%. Not only do you have to publish them, but also create a global sales system that allows you to convert visits to clients.

Depending on what you want to sell, you will adapt your system to the expectations and needs of your current client.

In addition to attracting visitors from people interested in the subject of your info product, your blog and all your communication should show that you are the right person to provide that help you give from what you sell.

For example, recently I wrote an article about Instagram, which was created to promote the course I had on Instagram. The intention of the post is to shed light on the basis of the strategic use of Instagram and offer, later on, to those who subscribe, the possibility of joining the workshop. I update: The course is not active anymore, but you will see that I take advantage of the space to place Creative Market links.

For this you should know well who is your ideal audience and what is the best that you have to offer, in order to design a perfect digital product or service for that person according to their wishes and needs.

In other words, before you dedicate yourself to working in social networks and being visible, it is good to do an introspection to decide what you want to give and then study the market to know exactly how you will attract your ideal audience.

If you already have these issues defined and you are already selling your own info products, you will simply use Pinterest as the main marketing tool focused on attracting visitors to your blog.

Since Pinterest is a search engine, you can experience that it is much easier to get new people to visit you, because when looking for a solution, you can find the answers to your questions on your blog.

There you will be responsible for blowing the wig with articles that give light and give you authority to offer your product.

Not only is it about creating articles that refer to your products, but the best thing you can do is to give more value through email marketing. In other words, in addition to winning visits, you will offer subscription magnets a.k.a. "Lead magnets" to get the email from people who are interested in receiving more information from you.

In this case, as you will see, when selling an own info product, it is necessary that first, you focus on creating an action plan, not only for Pinterest, but for all your communication in general.

Believe me that if you have already done it, using traditional social networks like Facebook and Instagram, once you try to use Pinterest, you will grow exponentially, since this search engine is focused on helping creators like you to be visible in front of a community of dreamers and people much more committed than those who only connect to social networks to waste time.

In short, Pinterest will be your best friend when it comes to being found by your potential customers.


EXTRA: EARN MONEY WITH ADVERTISING

You will have seen that there are hundreds of thousands of Lifestyle blogs and meals, and you are probably wondering how they monetize those spaces.

If you pay attention, you will see that most of them, in addition to recommending affiliate products, show ads in various sectors of the blog.

The best known company that pays you for placing advertising on your website is Google Adsense. Depending on how many visits you receive and how many people see or click on the ads, you are going to make money.

My personal recommendation is that, if you are going to choose this method of monetization, bear in mind that it takes several months to grow a blog that will generate traffic constantly and allow you to earn good tickets.

Therefore, it is good that you try other forms of monetization and that based on what you experience, you decide which way you want to go.

In short, if you know how to take advantage of the traffic that comes to your website, there are several ways to earn extra money online.

In today's post we saw:

• Affiliate Marketing
• Sale of products in online store
• Sale of own infoproductos from a blog
• Extra: Earn money with advertising

Whatever you choose, you will always need to be visible.

Someone has to see you to be able to buy the services you recommend, or directly your own products.

While you can invest in advertising to make people see you, with Pinterest you can do it for free.
The important thing is that you do it intentionally and that you know how Pinterest works as a creator of content, as well as how everyone uses it.